05. Why should I include Pay Per Click in my marketing strategy?

The fact is that you do not need to do this as such and indeed many successful campaigns have been run without including PPC marketing. However, if you are looking for ‘instant results’ this is where PPC scores. PPC is probably the fastest way of steering potential customers to an advertiser’s website. It appears in a search engine’s results almost immediately. Properly written PPC ads frequently will link a reader to the exact page of his interest and quite often they escalate the likelihood of a sale