Is your business up there with the front runners?
At the latest considered estimate (no-one knows exactly) there are over 250 million websites online. The web holds more than 600 BILLION documents of which over 12 billion are web pages. That makes for tough competition for your website, in a very crowded market place – yet you cannot afford not to be there. So how can you compete to best effect?
Internet marketing, also known as online marketing and sometimes as i-marketing or web marketing, is the promotion of products and services over the internet. It has a broad scope because it not only covers marketing on the internet itself, but also includes marketing done via e-mail and wireless media generally. Digital customer data and electronic customer relationship management systems also may sometimes be considered to be internet marketing activity. Internet marketing combines the creative and technical aspects of the internet, including design, development, advertising and sales. It also covers the placement of media information before the customer via search engine marketing, search engine optimization plus banner and classified advertising on specific websites, email marketing, and social media strategy.
Why should I consider Internet Marketing?
At the latest considered estimate there are over 250 million websites online. The web holds more than 600 BILLION documents of which over 12 billion are web pages. Of these, those that lead the results in Google etc. searches all use internet marketing to a greater or lesser extent or, like Amazon, they are already household names and no longer need intensive internet marketing. Without internet marketing support, you have little (realistically ZERO) chance of competing in search results with those who are already established at the head of the results tables.
But you DO need an online presence in today’s market.
Traditional Yellow Page and newspaper, magazine etc advertising is in decline. In 2009, the R.H. Donnelley Co., the printer of yellow page phone books for 600 areas in the U.S., filed for bankruptcy. Many newspapers are in a serious financial situation. You may have noticed that many of them carry less pages than they did a few years ago. At the same time, newspapers, magazines and other traditional advertising media are raising their prices tremendously. So what’s the good news?
Imagine saving over HALF of your advertising dollars and getting a higher return on each dollar spent!
In today’s tough economic times, there are clear restraints on marketing budgets. Businesses need to minimise marketing costs without endangering business growth. As companies grow, the entrepreneurial business owner simply cannot devote all of the time needed for a successful marketing effort. Being able to hire someone else dedicated to assume this responsibility is paramount. But hiring a full-time marketing specialist can be highly expensive – even more so when employee on-costs and overheads are added to the visible salary package.
Outsource at a fraction of the basic cost and without the inherent on-costs etc.
In today’s internet market, nothing less than daily attention is needed to ensure maximum exposure and the highest rankings for your internet presence, your product/service, your online sales etc. Our specialised, internet marketing service includes all of the following areas of attention which are monitored on a DAILY basis.
- Sophisticated competition analysis
- Complete in-depth current SEO analysis followed by daily monitoring and updating
- Full meta content analysis
- Sophisticated keyword analysis and research
- Constant website ranking tracking
- Content research and creation
- Blog creation, maintenance and marketing
- Social media marketing
- Email marketing
- Article research, creation and marketing
- Banner advertising
- Online classified advertising
- Establishment of genuine ‘quality’ back links to your site
- Online press releases
Additional/alternative strategies are constantly being researched and added.
Our marketing service does NOT include major website redesign/upgrade, although it DOES include changes to meta information and basic site content necessitated by the IM exercise. Website redesign and development, if required, can be provided by our in-house specialists for an additional fee which is substantially discounted for our internet marketing clients.
For just a few dollars a month, you can benefit from dedicated, professional marketing at a fraction of the cost of employing your own in-house specialist. We NEVER discuss our clients’ affairs with any third party – and our very first task is to provide you with a signed confidentiality statement to that effect.