Internet marketing, which also may be called online marketing or digital marketing, is the use of the web and internet-connected services to publicise and market a business, a website, a product or a service etc. Internet marketing comprises more than one activity, or discipline and these various disciplines may be used individually or as any combination thereof within an internet marketing exercise. Some examples of the different marketing activities are article marketing, affiliate marketing, social media marketing, search engine optimisation/marketing, link building & exchange, email marketing, classified advertising (online) and mobile advertising.