19. What is Blog Marketing?

Blog marketing is any process of publicising or advertising a website, a business, a brand or a service via blogging media. This may include banners or other advertising on blogs. For example, the blogger’s own review and recommendation on his blog, comments, advertising and recommendations on third party blogs and syndication across other blogs.

Advertisements may appear on blogs as banners, animations, streaming video, audio clips, text links or even plain text. The owner of the blog will normally receive a payment or some form of recompense for such advertising. This normally will be linked to readership numbers and the owners of popular blogs are able to capitalise in various ways on their readership numbers.