Cost Per Action Marketing, also known as Cost Per Acquisition Marketing, is a style of online affiliate marketing where publishers (affiliates) receive a commission when a specific action is completed by a third party as a direct result of their marketing. The specific action could be the submission of an email address or a telephone […]

Blog marketing is any process of publicising or advertising a website, a business, a brand or a service via blogging media. This may include banners or other advertising on blogs. For example, the blogger’s own review and recommendation on his blog, comments, advertising and recommendations on third party blogs and syndication across other blogs. Advertisements […]

NO! Content marketing and advertising differ in two essential ways: Content marketing is delivered via owned or earned media whereas advertising is delivered on media space that has been purchased. As soon as the publication, broadcast or other form of delivery of any content or message is paid for, it becomes advertising. These are two […]

Content marketing is a wide-ranging term covering the creation and distribution of content designed to attract and engage existing, as well as potential customers and clients. It sets out to deliver information of high-quality which is of relevance and value to its audience and for example could be the release of hitherto proprietary information to […]

This can be a little confusing, because in each case, your advertisements are placed on other sites to be seen by people who may be visiting those sites. However… Pay Per Click (a.k.a. Cost Per Click) In pay per click advertising, the ad appears on the chosen website for all visitors to see and many […]

Online shoppers these days often use comparison shopping websites to help them to secure the best prices but also because these sites allow them to browse and compare items on one page, instead of constantly moving backwards and forwards between different pages. This is much easier than going to individual websites. Getting your products onto […]

Comparison shopping marketing is the act of placing your products (using carefully chosen keywords) on websites that can quickly feature your product and bring customers. A few examples of these sites are Shopzilla, Shopping.com, Bizrate and NexTag.

Basically, affiliate marketing is driven purely by financial motivation and reward whereas referral marketing is more about personal relationships and trust. In affiliate marketing, the affiliate does not know the prospective buyer and (for example) they would not socialise out of work or have any knowledge of the other’s personal circumstances. The affiliate marketer basically […]

Good question, simple answer. Of course, you might well think that is stupid in that if the principal pays 100% of the sale price as a commission, he is taking a loss each time a sale is made. In the short term, that is true – to a certain extent. But, cock-eyed as it may […]

Affiliate marketing is performance-based marketing wherein affiliates are rewarded by businesses or individuals, usually by payment of a commission, for introducing buyers of their products via the affiliate’s own marketing effort. Commissions can range from less than 5% (albeit rarely) to as much as 100% of the selling price of the product although in internet […]