There are three reasons in particular why link popularity is important. Firstly, it is an established fact that many web surfers will move to a new page, by clicking a link that they see on any page that they happen to be viewing at that time. So, carefully created links to your site, on other […]

Link popularity is simply a calculation of the number of links received by your website from other popular websites. A link from an authority website will carry more weight in the eyes of the search engines and will add credibility to your website. This in turn helps your website to achieve a higher ranking by […]

Here are a few Do’s that you should consider applying to your campaigns. As with the previous question (What can kill an email marketing campaign?) we are only scratching the surface here. Ensure that your content is shareable. Wherever possible, include ‘share’ icons in your email so that readers who are interested in your topic […]

The concept of email marketing may seem simple, but there are protocols and technicalities that should be considered to ensure that your emails do not go straight into a spam folder or even are deleted without being opened. Here are just a few of the things that you should NOT do (and we are only […]

Email marketing simply is the process of sending advertising campaigns, sales material, newsletters and suchlike to your target audiences via email. Your mail arrives on the desk of your customers and prospects almost instantaneously, and informs them about your new promotions and business developments etc. Done correctly this can help to develop a stronger business […]

The fact is that you do not need to do this as such and indeed many successful campaigns have been run without including PPC marketing. However, if you are looking for ‘instant results’ this is where PPC scores. PPC is probably the fastest way of steering potential customers to an advertiser’s website. It appears in […]

You can see Pay Per Click (PPC) advertisements at the top and on the right-hand side of the search result pages of the major search engine such as Google and Yahoo. This method of advertising is so called because the search engines place your ads in these positions in return for which you pay them […]

SEO is necessary to gain maximum visibility and exposure of your website. There will be thousands (quite possibly hundreds of thousands) of websites that are related in some way to your business activity. So, optimising your website for the search engines will help you to appear higher in the search results of those engines, and […]

Search Engine Optimisation (SEO) is a process, the result of which is to see a website listed in the top pages of results of the internet’s most important search engines when searches are initiated using given but carefully identified keywords.

Internet marketing is the use of online methods of advertising, marketing, and generally promoting an organisation’s products or services. Examples of the methods used in Internet Marketing include search engine optimisation, social media marketing, email marketing, affiliate marketing, online banner and classified advertising, press releases and suchlike.